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Category Archives: business
Music vs. the Music Industry (Seth Godin Link)
y marketing hero is Seth Godin. If you’re trying to make a living of any kind with your music, you absolutely must know the things Seth talks about.Over the years he’s written a lot of very sensible stuff about the music industry’s obsession with industry instead of music. All that’s changing; not because of the music industry, but because of musicians. Continue reading
New York Times Article on Music File Sharing Ambivalence
oday’s Sacramento Bee published a partial version of a New York Times article by Neil Strauss regarding the confusion and discord in the music industry over file sharing. Once again, it’s obvious the powers-that-be just don’t ‘get’ how to use technology to share information without encouraging dishonesty by their own greed.I’ve mentioned before what a great marketer Moby is; his comments in the article are salient, professional, and correct: “How can a 14-year-old who has an allowance of $5 a week feel bad about downloading music produced by multimillionaire musicians and greedy record companies,” he wrote. “The record companies should approach that 14-year-old and say: ‘Hey, it’s great that you love music. Instead of downloading music for free, why don’t you try this very inexpensive service that will enable you to listen to a lot of music and also have access to unreleased tracks and ticket discounts and free merchandise?’ “Here’s the article in full: Continue reading
