Tag Archives: Seth Godin

Music vs. the Music Industry (Seth Godin Link)

My marketing hero is Seth Godin. If you’re trying to make a living of any kind with your music, you absolutely must know the things Seth talks about.

Over the years he’s written a lot of very sensible stuff about the music industry’s obsession with industry instead of music. All that’s changing; not because of the music industry, but because of musicians.

This bit really resonated with me:

 If there is an infinite amount of music available—and I would argue that as soon as the amount of music available exceeds the amount of time you have in your life, that’s infinite

Sadly, that’s where it was cut off during the transition from the old blog. I wonder what I said, and whether I can find it in an archive somewhere.

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